Tools & Documents10YT
10-Year Target™
The long-range goal that anchors your company’s vision — a clear, compelling, specific destination 10 years out. It’s big enough to inspire and guide decisions without being so vague it means nothing. Different from a BHAG in that it’s a concrete milestone.
In Plain English
Where your company is going in 10 years. Not a vague vision statement — an actual target you can work backwards from.
What it looks like in practice
A regional firm sets one long-range goal, such as a specific revenue figure or number of locations ten years out, and uses it to test whether its 3-Year Picture is ambitious enough.
The common mistake
Choosing something safe. The target should be far enough out that it changes the decisions you make this year.