Core Components
Core Values™
3–7 rules that define the culture and behavior expected of everyone in your organization. They’re not aspirational — they describe how your best people already operate. They’re used in hiring, firing, reviewing, and rewarding employees.
In Plain English
The non-negotiable behaviors that define who belongs on your team. If someone consistently violates them, they don’t belong — no matter how good their numbers are.
What it looks like in practice
A firm settles on four values and uses them in the People Analyzer every quarter. A top producer who rates below the bar on two of them gets a direct conversation about it.
The common mistake
Picking aspirational words for the wall. Core Values describe how your best people already behave, and they only matter if you hire, review and fire by them.
Related Terms