Core Components
Core Focus™
A two-part statement that defines your company’s reason for being: your Purpose (why you exist beyond making money) and your Niche (what you do best and for whom). It’s the center of your Vision and acts as a filter for every business decision.
In Plain English
Your company’s ‘why’ and ‘what’ distilled to their essence. If an opportunity doesn’t fit your Core Focus, you say no.
Related Terms