Core Components
Traction™
One of the Six Key Components — and also the name of Gino Wickman’s foundational book. As a component, Traction is about disciplined execution and accountability: running effective meetings, setting and achieving Rocks, and building a culture where commitments are kept.
In Plain English
The difference between a great plan and a great business. Traction is what happens when your team actually executes.
What it looks like in practice
A company with a clear vision gains traction when that vision is broken into quarterly Rocks and reviewed in a weekly meeting where issues get solved.
The common mistake
Spending years refining the vision. Vision without discipline and accountability is a set of good intentions.
Related Terms